Vegan Google Searches Climb 32% from 2014 to 2015
Veganism is growing in popularity, and Google holds the proof. According to the internet giant, search interest in the term “vegan” increased 32 percent in the U.S. from 2014 to 2015.
A lot of big stories came out of the plant-based world in 2015 — from Beyonce’s vegan announcement to Ben & Jerry’s upcoming almond milk ice cream. As a term and a lifestyle, “vegan” is more mainstream than ever.
As far as vegan Google searches as a genre, the search engine’s team also provided the following (revealing) info to Latest Vegan News about 2015 trends:
Top questions on “vegan”:
- What is a vegan?
- What do vegans eat?
- What is vegan leather?
- Is honey vegan?
- What is a vegan diet?
- How to go vegan?
- Is bread vegan?
- What can vegans eat?
- Is peanut butter vegan?
- What is the difference between vegan and vegetarian?
- Portland, OR
- Seattle, WA
- Los Angeles, CA
- San Francisco, CA
- San Diego, CA
- Honolulu, HI
- Austin, TX
- Boston, MA
- Fresno, CA
- Denver, CO
Top states searching for “vegan”:
- California
- Washington
- Hawaii
- Maine
- Nevada
- District of Columbia
- New York
- New Hampshire
- Massachusetts
- Colorado
Looking at this info, it’s clear that California and Oregon are where it’s at for vegans (and that people need education about honey). Considering that there are 1.17 billion Google users worldwide (ONE SEVENTH of the earth’s population), there’s a lot of insight to be gleaned from vegan Google searches. Conclusion drawn from last year’s data: veganism has hit the big time.
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Copyright secured by Digiprove © 2016 Hannah Sentenac
Haha…No Florida inquiries?
What about the UK…I’m in Scotland, how are we doing with this ? We had a brilliant turnout at the Veg fest 2015 …does anyone know please.?
Hi Elizabeth! You can use Google Trends to see how your country is doing as far as searches. The tool allows you to narrow down by region. 🙂 Here’s a look at Scotland’s searches over the past year. Looks like it’s trending upwards, too! https://www.google.com/trends/explore#q=vegan&geo=GB-SCT&date=today%2012-m&cmpt=q&tz=Etc%2FGMT%2B5
No Oklahoma City inquiries??✌?️