Lenny and Larry’s New Campaign: #FeedtheModels Vegan Cookies

In the grand tradition of Sesame Street’s fuzzy blue gourmand, everyone loves a cookie. Or a lot of cookies. Good luck finding any at the store that don’t have dairy or eggs in them, however.

Lenny and Larry’s is solving this problem with The Complete Cookie, a protein-rich, all-natural treat that’s free from animal ingredients.

And now, with the addition of White Chocolate Macadamia Nut and Snickerdoodle (available only at The Vitamin Shoppe), the company has eight available flavors.

One of the best aspects of the vegan cookie line is its new, refreshingly clever social media campaign: #feedthemodels.

While not low calorie (420 cals each) or low sugar (32 grams each), they are all-natural, dairy-free, GMO-free, preservative-free and have 16 grams of protein.

“Think Grandma’s cookies…the wonderful aroma of a fresh baked sugar cookie with cinnamon…and you have our amazing Snickerdoodle,” says Barry Turner, Founder of Lenny & Larry’s, in a press release.

The two new varieties join six others: Pumpkin Spice, Peanut Butter, Lemon Poppy Seed, Double Chocolate Chip, Chocolate Chip and Oatmeal Raisin.

The cookies have widespread national distribution, and are already available at many major chains including 24 Hour Fitness, Smoothie King, Whole Foods, Kroger’s and more, so it’s likely they’re easily found in your neighborhood.

Next time you’re jonesing for a sweet treat, it won’t be too hard to get your hands on some vegan cookies, thanks to Lenny and Larry’s.

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