Life-Changing Vegan Ice Cream Chain Aims to Expand Beyond Boston

vegan-ice-creamMilk may be a key ingredient in ice cream, but who says it has to come from cows? Not the folks at FoMu, a Boston-based, family-owned chain that specializes in decadent treats made with coconut milk.

From salted caramel to apple cider donut to avocado to cookies & nog — FoMu’s ice cream flavors are incredibly creative and impossibly creamy. The extensive menu also includes vegan baked goods like whoopie pies, cinnamon rolls, brownies, cakes, and more.

FoMu has three permanent locations, and frequently hosts pop-ups. The first storefront opened in 2012. Owners Deena Jalal and her husband Hin Tang had corporate jobs, and wanted out. “I made a list of everything I loved in life, and on that list was ice cream,” Jalal explains. “I have no food background but it seemed like one of those things that made me happy and made other people happy and I was like, ok I’m going to do this.”

The couple didn’t feel right about the way dairy ice cream was made, however, so they started thinking about how they could create a better version.

“We started testing out alternative bases and coconut milk is just magical,” explains Jalal. “It’s just so naturally creamy and floral. We started making ice cream with it and we were like, wow, this is even better than regular ice cream.”

All of the ingredients used are fresh, high quality, and locally sourced — and it shows in the final products. From black sesame seeds to tea matcha to parsnips (seriously), the flavor variety is often inspired by local chefs and producers.

And while all of FoMu’s ice creams and baked goods are 100 percent vegan, the stores attract an audience of all kinds. “We have an awesome diversity of different customers that come through the door,” says Jalal. “At the end of the day it’s anyone who cares about food; you could have an allergy, you could have a dietary preference, a religious backing, a social standpoint, or you could just care about what you’re putting in your body.”

Thus far FoMu sells at its brick and mortar locations, online, and at Whole Foods in the Boston area. But luckily for ice cream lovers nationwide, the future is wide open for expansion.

“We’d love to expand a little more in Boston and the greater Boston area and then we’ll probably think about putting a location closer to another major city, be it New York or Philly or Washington, D.C. Maybe we’ll have some key locations outside of Boston, then get into some distribution a little further.”

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Hannah Sentenac, Editor-in-Chief

Hannah Sentenac, Editor-in-Chief

A wizard of words, lover of all living things and vegan mac 'n cheese master, Hannah is the Editor-In-Chief and Founder of Her writing has appeared in Live Happy magazine, the Miami New Times,,, and numerous other publications and websites. She's obsessed with vegan pizza and crop tops, and is totally addicted to the outdoors. You can reach Hannah directly at

5 Responses

  1. Mary says:

    Please come to Rochester, NY!

  2. Terry says:

    Stuffed my face when visiting FOMU in Jamaica Plains…so delectable. Pullleeez come to Portland, OR.

  3. Laurie Hein says:

    Can Hope you’ll come to Florida one day!!!~~~

  4. Stacey Ann says:

    OMG!! We need this in Hanover or York, PA or Westminster, MD…we live in Hanover and I’m always saying how I want some vegan ice cream! I talk to my hubby that we should try and start our own but he says it wouldn’t survive in these areas and so then we end up going to Ben and Scooters mostly, which sets up directly across from our home–very easy access but of course dairy-based which is bad in so many ways. At home, we eat various brands of vegan ice cream like So Delicious and Perfectly Free. Any advice???

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